NCAA Tournament: TV Ratings Down 5% Heading Into Final Four

Posted by | March 27, 2012 at 8:42 PM

Ratings have dropped slightly for the 2012 NCAA Tournament entering the Final Four.

Coverage of the NCAA Tournament averaged a combined 5.7 U.S. rating on CBS, TNT, TBS and TruTV through Sunday’s games, down 5% from last year (6.0), but up 6% from 2010 coverage on CBS alone (5.4).

Turner Sports did not disclose average viewership for the NCAA Tournament in a Tuesday press release. In addition, CBS/Turner Sports did not disclose individual ratings or viewership for the Sweet Sixteen or Elite Eight telecast windows.

The 5.7 rating is the second-highest average for the NCAA Tournament through the Elite Eight since 2006, trailing only last year.

(This year’s average from Turner Sports press release via The Futon Critic)

  • James Keenan

    Wow, this is bad news.  I thought this year’s tourney
    was one of the best in a while.  Do you think this has anything to do with
    major-market teams bowing out a bit early?