Overnight Ratings Up 129% For Woods’ First PGA Tour Victory Since 2009

Posted by | March 26, 2012 at 11:54 AM

On the second-biggest weekend of the college basketball season, Tiger Woods again showed why he moves the needle like no other.

Final round coverage of the Arnold Palmer Invitational, featuring Woods’ first victory since 2009, earned a 4.8 overnight rating on NBC Sunday — up 129% from last year (2.1), and up 200% from 2010 (1.6).

The 4.8 overnight is the highest for final round coverage of the Arnold Palmer Invitational since Woods’ previous victory at the event in 2009 (4.9).

Woods’ victory siphoned away viewers from the NCAA Tournament on CBS, as overnights for both of Sunday’s games were down double-digits.

(Sunday’s overnight from USA Today)

  • H.R. Pufnstuf

    I very much doubt Tiger fans are real sports fans, They are like mindless sheep just watching something , because they think it’s “buzz worthy”. 

    True everybody knew Baylor was going to be easily beaten by Kentucky and there was no doubt who was going to win before halftime. If you where not watching North Carolina versus Kansas your not a true sports fan. 

    Masters is the real test for Tiger, bu I don’t need Tiger to be in contention to watch the Masters. Again the difference between a sports fan and a Tiger fan. 

    • Paulsen

      I’m sure there were millions and millions of ‘mindless sheep’ watching UNC/Kansas as well. The fact of the matter is that most big-time sporting events attract audiences who are only watching because of the so-called buzz.