The NFL Combine was not a particularly huge draw on NFL Network, but it still set a viewership record. Meanwhile, the NBA’s Mavericks earned their second-best local rating on Fox Sports Southwest, and NBA ratings on TNT are still up double-digits from last season.
- NFL Combine Sets Viewership Record: Seven hours of coverage of the 2012 NFL Combine earned 450,000 viewers on NFL Network Sunday afternoon, up 11% from last year (406K), up 62% from 2010 (277K), and the most-viewed NFL Combine telecast ever. (NFL press release via Fang’s Bites)
- Mavericks Earn Second-Best Local Rating: Tuesday’s Knicks/Mavericks NBA regular season game earned a 7.0 rating on Fox Sports Southwest in the Dallas-Ft. Worth market, the second-highest rating ever for a Mavericks regular season game on the network. Only Lakers/Mavericks in March 2002 (8.2) earned better numbers. So far during the lockout-shortened 2011-12 season, Mavericks games have averaged a 3.1 rating on FS Southwest, up 46% from the same number of games last season. (foxsportssouthwest.com)
- TNT NBA Ratings Remain Above Last Year: Through 27 telecasts, TNT has averaged a 1.8 U.S. rating and 2.729 million viewers for coverage of the 2011-12 NBA regular season, up 20% in ratings and 14% in viewership from last year’s season-to-date average (1.5, 2.389M, 42 games), and up 50% and 47%, respectively, from the season-to-date average two years ago (1.2, 1.852M, 41 games). Keep in mind the 2011-12 NBA season began on Christmas Day due to the owners’ five-month lockout of players, the fourth work stoppage in NBA history (all owner-imposed lockouts). Versus the comparable December-March time period last year, this year’s averages are up 20% and 21%, respectively, from a 1.5 and 2.247 million viewers. (Averages from Turner Sports)