Weekly Sports TV Ratings (February 25-March 2)

Posted by | March 7, 2012 at 1:27 PM

Ratings for select nationally televised sporting events from Saturday, February 25 through Friday, March 2.

Among the notable items:

  • Daytona Rain Delay Tops the Weekend: Rain delay coverage of the 2012 Daytona 500 earned a 4.7 final rating and 7.7 million viewers on FOX February 25, according to Sports Business Daily, the most-viewed event of that weekend. The delay earned better numbers than the NBA All-Star Game later that day (4.4, 7.070M).
  • Mixed Numbers For Accenture Match Play on NBC: Final round coverage of the Accenture Match Play Championship had a 35% increase in ratings and 30% increase in viewership from the previous year. Meanwhile, third round action the previous day was down 24% in both measures.
  • Heat/Blazers Leads the Week For the NBA: Excluding the All-Star festivities, Thursday’s Heat/Trail Blazers game was the highest rated and most-viewed NBA telecast of the week, up 50% in ratings and 45% in viewership from last year’s comparable game (DEN/UTA: 1.0, 1.471M).
  • … and the rest: Other notable events include college basketball on CBS, the NASCAR Nationwide Series, the UFC on FX, and ‘Inside NASCAR’ on Showtime.

Weekly ratings for February 18-24 available here.

Sports TV Ratings (February 25-March 2)

Time Sport Event Net Rating Viewers (000)
Saturday, February 25
8 PM NBA NBA All-Star Saturday Night TNT
3.6
6,237
1 PM NASCAR Drive4COPD 300 ESPN
2.9
4,433
4 PM NCAAMB Missouri/Kansas CBS
1.9
2,939
12 PM NCAAMB Vanderbilt/Kentucky CBS
1.5
2,253
2 PM Golf Accenture Match Play Championship NBC
1.3
1,863
2 PM NCAAMB Regional action CBS
1.1
1,441
4 PM Other "Ali 70 From Las Vegas" ABC
0.7
922
Sunday, February 26
1:30 PM NASCAR Daytona 500 Delay FOX
4.7
7,700
7:30 PM NBA NBA All-Star Game TNT
4.4
7,070
2 PM Golf Accenture Match Play Championship NBC
2.3
3,335
4 PM NCAAMB Wisconsin/Ohio State CBS
1.8
2,895
2 PM NCAAMB Pittsburgh/Louisville CBS
1.0
1,442
1 PM Other Epic Poker Mix-Max Event CBS
0.6
905
12:30 PM Other Laureus Awards NBC
0.4
569
Monday, February 27
7 PM NASCAR Daytona 500 FOX
8.0
13,669
10:34 PM NASCAR Daytona 500 Red Flag FOX
7.5
12,471
Tuesday, February 28
no available information
Wednesday, February 29
9 PM NBA Bulls/Spurs ESPN
1.2
1,601
9 PM NASCAR Inside NASCAR SHO
n/a
53
Thursday, March 1
10:30 PM NBA Heat/Trail Blazers TNT
1.5
2,136
8 PM NBA Thunder/Magic TNT
1.4
2,027
Friday, March 2
9 PM MMA UFC Fight Night FX
n/a
1,430
10:30 PM NBA Lakers/Suns ESPN
1.0
1,339
8 PM NBA Warriors/Sixers ESPN
0.8
1,063

(Numbers from Media Life Magazine [1], [2], ESPN, Turner Sports, The Futon Critic [1], [2], [3], [4], Bloomberg, Sports Business Daily)