ABC’s Bulls/Knicks Game Up Double-Digits From Last Year

Posted by | April 9, 2012 at 12:41 PM

Though the numbers were not quite as strong as earlier in the season, the good times continued for the NBA on ABC on Sunday.

The Bulls/Knicks NBA regular season game drew a 2.9 overnight rating on ABC Sunday afternoon, up 21% from Bulls/Magic last year (2.4), and up 61% from Magic/Cavaliers in 2010 (1.8).

After three of the first four NBA games on ABC this season suffered declines in overnight ratings, six of the past eight have had double-digit increases — and the only two exceptions (Mavericks/Knicks and Magic/Heat on February 19) could not be compared to last year.

Despite the increase, Sunday’s game drew the second-lowest overnight of the season for an NBA game on ABC, ahead of only Bulls/Thunder in the same timeslot a week earlier (2.9). The three lowest overnight ratings of the season on ABC have been for games involving the Bulls.

(Sunday’s numbers obtained from ESPN)

  • http://www.facebook.com/people/Andrea-Cavalli/757338131 Andrea Cavalli

    Is it a given NBA on ABC’s ratings will be up compared to last year at this point in time?

    • Paulsen

      ABC should finish the season up from last year. I would imagine Heat/Knicks and Mavericks/Lakers would do well next week, and the Thunder/Lakers the week after should do okay.