A NASCAR season that began with high hopes has been a disappointment so far in the ratings.
Sunday’s NASCAR Sprint Cup Goody’s Fast Relief 500 from Martinsville drew a 4.3 final rating and 6.835 million viewers on FOX, down 2% in ratings and 5% in viewership from last year (4.4, 7.229M), and down 7% in both measures compared to 2009 (4.6, 7.373M). The 2010 race was postponed due to rain.
Excluding rained out races, this marks the lowest rated and least-viewed spring Martinsville race since 2002 (3.2, 5.386M, FX).
NASCAR has been in a bit of a slump to start the 2012 season, as five of the first six races have had declines in ratings and viewership compared to last year.
More importantly, the races have neared or reached multi-year lows.
So far this season, NASCAR Sprint Cup races have averaged a 5.5 rating and 9.2 million viewers on FOX, off 5% in ratings and 8% in viewership from last year (5.8, 10.0M).
(Sunday’s numbers obtained from Jayski)