The first Major League Baseball telecast of the season on FOX suffered a double-digit decline in overnight ratings. Elsewhere, the Frozen Four was off a third from last year, and the Bruins set a ratings record on NESN.
- MLB on FOX Season Debut Down From Last Year: Regional Major League Baseball coverage on FOX featuring Red Sox/Tigers in 43% of markets drew a 2.3 overnight rating Saturday afternoon, down 8% from coverage featuring Yankees/Tigers last season (2.5). Saturday’s telecast also included Cardinals/Brewers in 27% of markets, Royals/Angels in 17% and Giants/Diamondbacks in 12%. (Sports Business Daily)
- Ratings Drop For Frozen Four Final: The Boston College/Ferris State NCAA Frozen Four championship game drew a 0.4 rating* on ESPN2 Saturday night, down a third from last year’s game on ESPN (0.6). The title game moved to ESPN2 this season to accommodate an NBA doubleheader on ESPN. Top markets included Boston (2.6) and Detroit (1.3). (ESPN)
- Bruins Set Ratings Record on NESN: Regular season Boston Bruins telecasts averaged a 4.7 local rating on NESN in the Boston market, up 52% from last year (3.1), and the highest average ever for regular season coverage on the network. The previous record was set last season. A whopping 23 of the 25 highest rated Bruins telecasts ever on NESN took place this season alone. (NESN via Fang’s Bites)
* It was not immediately clear if the 0.4 rating was a U.S. or coverage area rating.