‘Baseball Night in America’ Down From Last Year’s Primetime Opener

Posted by | May 21, 2012 at 5:22 PM

The first of eight primetime Major League Baseball telecasts on FOX this season was down double-digits from last year.

Regional Major League Baseball action featuring Red Sox/Phillies in 39% of markets drew a 2.4 overnight rating on FOX Saturday night, down 20% from primetime coverage featuring Red Sox/Yankees last year (3.0), and down 33% from primetime coverage featuring Yankees/Mets in 2010 (3.6).

The 2.4 overnight is the lowest ever for a primetime regular season Major League Baseball telecast on FOX (eight telecasts).

Saturday’s telecast ranks as the third-highest rated of the season on FOX in the metered markets (seven telecasts), trailing afternoon coverage on April 14 (Angels/Yankees) and April 21 (Yankees/Red Sox; Humber perfect game).

Overnight Ratings For Primetime Regular Season MLB Telecasts on FOX

(Saturday’s numbers from Sports Business Daily)

  • Diamondnathan

    I see a trend! Baseball maybe in trouble