The first of eight primetime MLB telecasts on FOX drew mediocre numbers last Saturday night.
Regional MLB action featuring Red Sox/Phillies in 39% of markets drew a 1.9 final rating and 2.913 million viewers on FOX last Saturday night, down 27% in ratings and 29% in viewership from last year (2.6, 4.103M), and down 30% and 32%, respectively, from 2010 (2.7, 4.309M).
The comparable telecasts both last year and in 2010 also aired in primetime.
Saturday’s telecast ranks as the lowest rated and least-viewed primetime regular season MLB telecast ever on FOX (eight telecasts dating back to 1998). The previous lows were a 2.2 rating and 3.433 million viewers for primetime action in June 2010.
With that said, the 1.9 rating is a marked improvement over recent afternoon coverage. Regional windows on May 5 and May 12 drew final ratings of just 1.2 and 1.3, respectively.
(Last Saturday’s numbers from Sports Business Daily)