ESPN earned strong numbers for Thursday’s Game 6 between the Heat and Pacers.
Game 6 of the Heat/Pacers second round NBA playoff series drew 6.892 million viewers on ESPN Thursday night, up 36% from Bulls/Hawks Game 6 last year (5.085M), but down 23% from Cavaliers/Celtics Game 6 in 2010 (8.983M).
Keep in mind the 2010 game was the most-viewed first or second round NBA playoff game ever on cable.
Game 6 ranks as the second-most viewed NBA playoff telecast of the season on ESPN (15 telecasts), trailing only Thunder/Lakers Game 3 last Friday (7.377M).
Of the 55 NBA playoff telecasts on ESPN/ABC and TNT that can be compared to last year, Thursday’s game was only the 17th to have an increase. With that said, 39 of the 53 games that can be compared to 2010 have had increases.
Heat/Pacers was the highest rated program of the night on broadcast or cable in the adults 18-49 demographic (3.0), comfortably surpassing second-place finisher ‘So You Think You Can Dance’ on FOX (2.4).
(Thursday’s numbers from TV By the Numbers)