NBA Playoffs: Overnight Ratings For ABC’s Pacers/Heat Opener Down 26%

Posted by | May 14, 2012 at 1:03 PM

Both NBA games on ABC Sunday suffered declines in overnight ratings, with the opener between the Pacers and Heat off by more than a quarter.

Game 1 of the Pacers/Heat second round NBA playoff series drew an 5.2 overnight rating, down 26% from Celtics/Heat Game 1 last year (7.0), but up up 11% from Jazz/Lakers Game 1 in 2010 (4.7).

Keep in mind last year’s Celtics/Heat game earned the highest NBA playoff overnight on ABC (excluding the finals) since 2004.

The 5.2 overnight is not the highest of the playoffs on ABC. Heat/Knicks Game 4 in the same timeslot a week earlier drew a 5.3.

Earlier Sunday, Game 7 of the Clippers/Grizzlies first round series drew a 3.8 overnight, down 7% from Grizzlies/Thunder Game 1 last year (4.1), but up 41% from Bucks/Hawks Game 7 in 2010 (2.7).

(Sunday’s numbers from Sports Business Daily)

  • http://www.facebook.com/people/Andrea-Cavalli/757338131 Andrea Cavalli

    So, the moral of the story is that ratings for this year’s playoffs have been down from last year’s record numbers but still up from 2010. Looks to me they’re still good enough. After all, it wasn’t easy to keep up with last year’s pace. For a game involving the Pacers, one of the smallest markets there are, a 5.2 is a pretty strong number to me. Last year’s game involved not just the Heat, but the Celtics, too, a team with a “little” (ok, a lot) more tradition and a much bigger fan base than the Pacers, not to mention a much bigger market.