Overnights Down 32% For Saturday’s Edition of ‘Baseball Night in America’

Posted by | 05/30/2012 at 2:36 pm

Primetime baseball action on FOX continues to underwhelm in the ratings.

Regional Major League Baseball coverage featuring Phillies/Cardinals in 47% of markets drew just a 2.3 overnight rating on FOX Saturday night, down 32% from coverage featuring Mets/Yankees in week eight of last season (3.4), but up 21% from afternoon coverage in week eight of the 2010 season (1.9).

The 2.3 overnight is the lowest ever for a primetime regular season MLB telecast on FOX (nine telecasts). The previous low was a 2.4 set just one week earlier.

(Saturday’s numbers from Sports Business Daily)