Sprint Cup: All-Star Race Viewership Drops Double-Digits

Posted by | 05/23/2012 at 1:18 pm

The 2012 NASCAR All-Star Race suffered a double-digit drop in viewership on Speed Channel.

The NASCAR Sprint Cup All-Star Race from Charlotte drew 3.751 million viewers on Speed Channel Saturday night, down 11% from last year (4.228M), and down 1% from 2010 (3.802M).

This marks the least-viewed All-Star Race of at least the past five seasons.

Excluding rain-outs, Saturday’s telecast ranks as the least-viewed Sprint Cup event on any network since the 2010 Price Chopper 400 from Kansas (3.742M, ESPN).

Viewership For NASCAR Sprint Cup All-Star Race
Past five seasons

Year Date Winner Net
Viewers (000)
2012 Sat., 5/19/12 Johnson
Speed
3,751
2011 Sat., 5/21/11 Edwards
Speed
4,228
2010 Sat., 5/22/10 Busch
Speed
3,802
2009 Sat., 5/16/09 Stewart
Speed
4,174
2008 Sat., 5/17/08 Kahne
Speed
4,182

(Saturday’s numbers from TV By the Numbers)

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  • Rmm55

    No ****! I didn’t watch it. Know why? Cause it was on SPEED! Don’t get me wrong, I like the speed channel, but unless you’re wealthy enough to be able to afford a preimum cable package, you can’t get it, which I an not and I’ll bet that there are a lot of other folks that are in the same boat.

  • Walt Jacobsen

    Need to change the format again! Sandbagging is not racing! Dump the segments and have a real “All Star Race!”

  • Ryan

    Put it back on FOX!