The Eastern Conference has dominated the ‘NHL on NBC’ schedule this postseason, and the paltry numbers for Sunday’s Blues/Kings game may be an indication as to why.
Game 4 of Blues/Kings second round Stanley Cup playoff series drew an unusually low 1.0 overnight rating on NBC Sunday afternoon. There was no game on the comparable week of last year’s postseason.
The 1.0 overnight is easily the lowest of the playoffs for the NHL on NBC. Every previous game had drawn at least a 1.5 overnight, and the four previous Sunday afternoon games had drawn overnights of 2.3, 2.4, 2.5 and 1.9.
According to Puck the Media, the 1.0 overnight is also tied as the second-lowest for a Stanley Cup playoff game on NBC since the network acquired the rights in 2004.
The only sports telecasts on broadcast to draw a lower overnight over the weekend were professional bull riding on CBS (0.4), AMA Supercross on CBS (0.4), ‘The Players Club’ — a special where former baseball players compete in other sports — on CBS (0.4), a PGA Tour special on CBS (0.5), and cycling on NBC (0.7).