The third edition of the ‘UFC on FOX’ was way off in the ratings compared to the previous two telecasts. In other news, baseball action on FOX drew low numbers and ABC’s NASCAR Nationwide Series season debut suffered a slight decline.
- UFC Down Double-Digits on FOX: The third edition of the ‘UFC on FOX’ drew a 1.7 overnight rating on FOX Saturday night, down 37% from the most recent telecast in January (2.7), and down 51% from the first telecast last November (3.5). (Sports Business Daily)
- Another Low Number For Baseball on FOX: Regional Major League Baseball action featuring White Sox/Tigers in 41% of markets drew a 1.4 overnight rating on FOX Saturday afternoon — down 18% from coverage featuring Cardinals/Braves last season (1.7), and down 42% from coverage featuring Yankees/Red Sox in 2010 (2.4).
- ABC’s Nationwide Series Season Debut Down Slightly: Saturday’s NASCAR Nationwide Series Aaron’s 312 drew a 2.0 overnight rating on ABC, down a tick from the network’s first race last season, the March 7 Sam’s Town 300 from Las Vegas (2.1). The 2.0 overnight for the NASCAR Nationwide Series topped both Stanley Cup playoff games on NBC over the weekend (1.6 on Saturday and 1.0 on Sunday) as well as the previously mentioned MLB (1.4) and UFC (1.7) telecasts on FOX. (Sports Business Daily)