2012 Stanley Cup Final Hits Five-Year Low in Ratings, Viewership


Despite the presence of two big market teams, the 2012 Stanley Cup Final hit five-year lows in ratings and viewership.

The six-game Kings/Devils Stanley Cup Final averaged a 1.8 U.S. rating and 3.01 million viewers on NBC and NBC Sports Network, down 33% in ratings and 34% in viewership from last year’s seven-game Bruins/Canucks series (2.7, 4.6M), and down 38% and 42%, respectively, from the six-game Blackhawks/Flyers series in 2010 (2.9, 5.2M).

Kings/Devils ranks as the lowest rated and least-viewed Stanley Cup Final since Ducks/Senators in 2007 (1.2, 1.8M), and the first Stanley Cup Final since ’07 to average less than two percent of U.S. TV homes.

The series included the least-viewed Game 1 and Game 2 of the Stanley Cup Final since 2008, the least-viewed Game 3, Game 4, and Game 5 since 2007, and the least-viewed Game 6 since 2006.

Overall, the 2012 Stanley Cup Playoffs averaged 1.241 million viewers across NBC, NBC Sports Network and CNBC, down 8% from coverage on NBC and Versus last year (1.355M). The CNBC telecasts, which aired opposite game coverage on NBC Sports Network, dragged down the average. NBC and NBCSN alone averaged 1.405 million, up 4% from last year.

Average Viewership For the Stanley Cup Final
Past five seasons
Averages from Sports Business Daily

UPDATED 8/29/12: Fixed an error.

(Stanley Cup averages from NBC Sports Group press release, Sports Business Daily)