Euro 2012: Big Increases For Semifinal Round

Posted by | June 29, 2012 at 8:14 PM

The good times continue to roll for the Euro 2012 soccer tournament.

The Euro 2012 semifinals averaged a 1.3 U.S. rating and 1.952 million viewers on ESPN, up 44% in ratings and 46% in viewership from a 0.9 and 1.307 million in 2008.

In particular, Wednesday’s Spain/Portugal match drew a 1.3* and 1.952 million viewers, up 38% in ratings and 41% in viewership from Germany/Turkey in 2008 (0.9, 1.385M). The match drew an additional 650,000 viewers on ESPN Deportes.

On Thursday, Italy/Germany drew a 1.3 and 1.851 million, up 50% and 51%, respectively, from Russia/Spain in 2008 (0.8, 1.229M). An additional 510,000 viewers watched the match on ESPN Deportes.

Entering Sunday’s final, the Euro 2012 tournament has averaged a 0.8 U.S. rating and 1.202 million viewers, up 60% in ratings and 61% in viewership from 2008 (0.5, 745K).

* In a Friday press release, ESPN reported that the Spain/Portugal match had “1.475 million households and 1.952 million viewers, based on a 0.7 US rating” (ESPN, 6/29). However, 1.475 million households equals a 1.3 U.S. rating in the current Nielsen universe of 114.6 million TV homes.

(This year’s numbers from ESPN Media Zone)

  • Stingbee30

    Dear Paul…

    It is time that you add a template a separate TAB for Soccer/Football.  It is no longer a niche sport in this country.  While MLS ratings have stayed flat, the attendance for MLS is incredible.  It is an injustice to put Soccer in other sports.  International Soccer is much bigger than NHL.