Golf Update: Final Rating For Tiger’s Win at The Memorial Highest Since ’04

Posted by | 06/08/2012 at 3:30 pm

Tiger Woods‘ second PGA Tour victory of the decade earned strong numbers on CBS Sunday.

Final round coverage of The Memorial drew a 3.5 final rating on CBS Sunday afternoon, up 169% from rain-affected coverage last year (1.3), and up 25% from 2010 (2.8).

The 3.5 rating is the highest for the final round of The Memorial since 2004 (3.5). Final round coverage of Woods’ previous victory in 2009 drew a 3.2.

Overall, this marks the second-highest rated final round of The Memorial over the past decade.

The Memorial was the twelfth of nineteen PGA Tour events this season to have a double-digit increase in ratings for final round coverage.

On Saturday, third round action drew a 2.4 final rating — up 71% from last year (1.4), and up 50% from rain-affected coverage last year (1.6).

Ratings For PGA Tour Events on Broadcast
Since The Masters

Date Event Round Net Rating vs. ’11
Sat., 4/14/12 RBC Heritage Third CBS
1.2
+9%
Sun., 4/15/12 Final CBS
1.6
-16%
Sat., 4/21/12 Texas Open Third CBS
1.0
+11%
Sun., 4/22/12 Final CBS
1.4
+17%
Sat., 4/28/12 Zurich Classic of New Orleans Third CBS
1.2
+9%
Sun., 4/29/12 Final CBS
2.0
+5%
Sat., 5/5/12 Quail Hollow Championship Third CBS
1.3
+8%
Sun., 5/6/12 Final CBS
2.3
+28%
Sat., 5/12/12 The Players Championship Third NBC
2.3
+64%
Sun., 5/13/12 Final NBC
3.2
+3%
Sat., 5/19/12 Byron Nelson Invitational Third CBS
1.1
even
Sun., 5/20/12 Final CBS
1.9
+36%
Sat., 5/26/12 Crowne Plaza Invitational Third CBS
1.2
+9%
Sun., 5/27/12 Final CBS
1.7
-11%
Sat., 6/2/12 The Memorial Third CBS
2.4
+71%
Sun., 6/3/12 Final CBS
3.5
+169%

(Sat./Sun. numbers from Sports Business Daily)

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