Though up from last year’s afternoon coverage, ‘Baseball Night in America’ had another disappointing run in the ratings last week.
Regional Major League Baseball action featuring Red Sox/Cubs in 39% of markets drew a 1.8 final rating on FOX last Saturday night, up 29% from afternoon coverage featuring Red Sox/Phillies in week eleven last season (1.4), and up 20% afternoon coverage featuring Dodgers/Red Sox in week eleven of the 2010 season (1.5).
The 1.8 rating is the second-lowest ever for a primetime Major League Baseball telecast on FOX. Overall, the five ‘Baseball Night in America’ telecasts this season rank as the five lowest rated primetime MLB telecasts ever on FOX.
Three of the five ‘Baseball Night in America’ telecast windows have failed to attract at least 2% of U.S. television homes.
Last week’s telecast aired directly opposite third round coverage of the U.S. Open on NBC (5.0). Four of the first five primetime windows have faced competition from high-profile sporting events, including the NBA Conference Finals and the NHL Stanley Cup Final.
(Last Saturday’s rating from Sports Business Daily)