Sprint Cup: Slight Rise For Sonoma Race; Third Straight Increase For TNT

Posted by | June 26, 2012 at 9:05 PM

For the third straight week, ratings and viewership increased for NASCAR on TNT — albeit slightly.

Sunday’s NASCAR Sprint Cup Toyota/Save Mart 350 from Sonoma earned a 3.3 U.S. rating and 5.200 million viewers on TNT, up a tick in ratings and virtually even in viewership compared to last year (3.2, 5.188M), and up 22% and 16%, respectively, from 2010 (2.7, 4.479M).

The telecast ranks as the third straight Sprint Cup race on TNT to have an increase in ratings and viewership compared to last year.

In addition, this marks the highest rated and most-viewed edition of the Toyota/Save Mart 350 since 2009 (3.4, 5.788M).

With that said, the race also stands as the third-lowest rated edition of the race since at least 1998 (ratings prior to 1999 were not available), and the third-least viewed since at least 2002 (viewership prior to 2003 was not available).

So far this season, NASCAR coverage on TNT has averaged a 3.3 U.S. rating, up 6% from a 3.1 through the comparable point last year.

(Sunday’s numbers from Turner Sports press release via The Futon Critic, TV By the Numbers)

  • http://twitter.com/Rally4Menu Thomas Paul

    What this confirms is that the NASCAR viewing public are tired of hearing from the Waltrip brothers every spring.  Their act is old and stale even before Little W was added to the mix.  His addition was a big mistake by FOX.  TNT’s line-up works.

  • http://twitter.com/Rally4Menu Thomas Paul

    This confirms that the Waltrip Brothers are hindering NASCAR TV numbers due to their over-aggressive friendly (get out of my way – I know more than you do – I am cute and funny – my family loves me!) personal space invading ways.  Fewer people want to watch the Waltrips.  TNT’s lineup works1

    • Paulsen

      While the TNT numbers have been up from last year, keep in mind that all of the FOX races had better numbers than the TNT races.

      • http://twitter.com/Rally4Menu Thomas Paul

        No argument there – comparing FOX numbers to TNT numbers is a bit like the old apples vs oranges deal.  If TNT was available over the air and not limited to cable viewing…

        My point is this: Mike Waltrip was brought in to boost numbers.  He did not.  The banter between the brothers is a personal annoyance and many seem to agree.  Besides, if you can expect an increase in TV audience to coincide with the decrease in ticket paying fans, it’s not happening in NASCAR.

  • Smith82

    Maybe that’s because there is no DW around.