Tiger Woods continues to move the needle like no other on the PGA Tour.
Final round coverage of the PGA Tour The Memorial drew a 3.8 overnight rating on CBS Sunday afternoon, up 138% from rain-affected coverage last year (1.6), and up 19% from a 3.2 in 2010.
The 3.8 is the highest for final round coverage of the event since 2004, when Woods finished third and Ernie Els won the event (4.2).
The last two times Woods has won The Memorial, final round overnight ratings have at least doubled from the previous year.
Though Woods is the most important factor on the PGA Tour when it comes to television ratings, it should be pointed out that his drawing power is not what it used to be. When Woods won The Memorial in 1999, 2000, and 2001, overnight ratings for the final round topped 4.0 each year, and peaked with a 5.3 in ’01.
Third round coverage on Saturday drew a 2.5 overnight, up 67% from last year (1.5), and up 47% from rain-affected coverage in 2010 (1.7).
(This weekend’s overnights from Sports Business Daily)