Overnight ratings jumped nearly 80% for the track and field Adidas Grand Prix Saturday. In other news, the PGA Tour St. Jude Classic also had increases over the weekend, while the results were not quite as good for gymnastics’ Visa Championships.
- Huge Jump For Adidas Grand Prix: NBC drew a 1.6 overnight rating for the track & field Adidas Grand Prix Saturday afternoon, up 78% from last year (0.9), and up 60% from 2010 (1.0). The last time the event took place during an Olympic year, tape delayed coverage drew a 1.0 on CBS. (Sports Business Daily)
- Overnight Ratings Rise For St. Jude Classic: Final round coverage of the PGA Tour St. Jude Classic drew a 2.0 overnight rating on CBS Sunday afternoon, up a tick from both last year (1.9) and 2010 (1.9). On Saturday, third round coverage drew a 1.4 overnight, up 17% from both last year (1.2) and 2010 (1.2). (Sports Business Daily)
- Women’s Finals Down, Men’s Finals Flat, At Visa Championships: The women’s final of gymnastics’ Visa Championships drew a 1.6 overnight rating on NBC Sunday afternoon, down 24% from last year’s women’s final (2.1), and down 11% from the women’s final in 2010 (1.8). The past two years, the women’s final has aired on a Saturday night. On Saturday, coverage of the men’s final drew a 1.0 overnight, even with last year (1.0) and up 43% from 2010 (0.7). The past two years, the men’s final has aired on a Sunday afternoon on tape delay. (Sports Business Daily)