TV Ratings: Twelve-Year High For Swimming Trials on NBC (Also: Washington Nationals, Nationwide Series)

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Ratings for the Olympic Trials hit a twelve-year high on NBC Monday. In other news, Nationals ratings are up double-digits in Washington, D.C., and Saturday’s Nationwide Series race increased as well.

  • Olympic Trials Earns Highest Rating Since 2000: Coverage of the swimming U.S. Olympic Trials earned a 4.4 rating and 6.9 million viewers on NBC Monday night, up 267% in ratings and 285% in viewership from the comparable telecast in 2008, which aired on USA Network (1.2, 1.801M). According to USA Today, the 4.4 is the highest rating for a U.S. Olympic Trials telecast since 2000. (USA Today, TV By the Numbers)
  • Nationals Ratings Up Big Locally: Nationals games have averaged a 2.22 rating on MASN, MASN2 and CW affiliate WDCW in the Washington, D.C. market this season, according to Sports Business Daily, up 53% from last year (1.45). (Sports Business Daily)
  • Double-Digit Rise For Nationwide Series: Saturday’s NASCAR Nationwide Series Sargento 300 from Wisconsin earned a 1.4 U.S. rating and 1.925 million viewers on ESPN, up 27% in ratings and 19% in viewership from last year (1.1, 1.621M). This marks the most-viewed edition of the three-year old race. (ESPN)
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