6.6 Overnight For Sunday’s Gymnastics Trials, Up 50% From 2008

Posted by | July 2, 2012 at 1:47 PM

Overnight ratings for the final night of the U.S. Olympic gymnastics trials increased substantially on Sunday.

Coverage of the U.S. Olympic women’s gymnastics trials drew a 6.6 overnight rating on NBC Sunday night, up 50% from 2008 (4.4), and up 35% from 2004 (4.9).

The 6.6 is the highest for the gymnastics trials since 2000 (8.5). For some perspective, the 6.6 actually ties the overnight for final round coverage of the 2012 U.S. Open on NBC.

Earlier in the night, the penultimate night of the swimming trials drew a 5.3 overnight — even with comparable Sunday coverage in 2008 (5.3). It should be pointed out that the Sunday telecast in 2008 took place on the final night of the swimming trials.

Also Sunday, the final night of the track & field trials drew a 4.0 overnight, down 7% from the final night in 2008 (4.3).

(Sunday overnights from Sports Business Daily)

  • H.R. PufInstuf

    If the Gymnastics trials was able to earn a 6.6 overnight then I wonder what kind of  ratings the Women’s team finals and individual all around will get in London. 

    Some of  the factors need to be considered #1 does NBC have live or taped coverage for the  Gymnastics and if so at what time will it air back in the states. London is 5 hours difference then EST. #2 Barring a major disaster the Women’s team needs to be in contention for the gold having a good first day in the all-around. I am really sure come the day of the finals it will probably be USA and China going head to head.