Though better numbers could have been expected for a Yankees/Red Sox matchup, the season finale of ‘Baseball Night in America’ earned solid numbers last week.
Regional MLB action featuring Yankees/Red Sox in 74% of markets drew a 2.4 final rating and 3.750 million viewers on FOX last Saturday night, up 20% in ratings and 24% in viewership from afternoon coverage featuring Yankees/Mets last year (2.0, 3.018M), and up 14% and 21%, respectively, from afternoon coverage featuring Braves/Mets in 2010 (2.1, 3.094M).
The 2.4 rating is the second-highest of the season for Major League Baseball on FOX, trailing only a 2.6 for primetime coverage featuring Yankees/Mets two weeks earlier.
Overall, ‘Baseball Night in America’ was a mixed experiment. The six lowest rated primetime MLB telecasts on FOX each took place during the eight-week run, and all three telecasts that could be compared to primetime coverage last year were down double-digits.
With that said, even weak primetime ratings are an improvement over what FOX typically earns for afternoon coverage. The final five telecasts — all of which could be compared to an afternoon window last year — were up double-digits.
Thanks in large part to the primetime telecasts, seven MLB telecasts on FOX this season have earned at least a 2.0 rating, equaling last year’s full-season total.
(Saturday’s numbers from Son of the Bronx)