Euro 2012 Ratings Up 50% From 2008

Posted by | 07/03/2012 at 6:23 pm

Ratings and viewership soared for the Euro 2012 soccer tournament on ESPN.

The complete Euro 2012 tournament averaged a 0.9 U.S. rating and 1.300 million viewers on ESPN and ESPN2, up 50% in ratings and 51% in viewership from coverage on ESPN, ESPN2 and ABC in 2008 (0.6, 859K).

New York (2.1) led all markets for the tournament, with Miami-Ft. Lauderdale (2.0), Providence, RI (1.7), Los Angeles (1.5), and the Bay Area (1.4) rounding out the top five.

Spanish-language coverage of the tournament on ESPN Deportes averaged 324,000 viewers. ESPN Deportes aired four fewer matches than ESPN/ESPN2.

During the knockout stage (quarterfinals, semifinals and final), six of the seven matches on ESPN/ESPN2 had increases compared to 2008, and five of the seven were up double-digits.

Ratings/Viewership For Euro 2012 Knockout Stage
With comparisons to 2008

Round Match Rating vs. ’08 Viewers (000) vs. ’08
Quarters Czech Republic/Portugal
0.9
19%
1,238
12%
Germany/Greece
1.0
48%
1,446
50%
Spain/France
1.1
-8%
1,758
-4%
Italy/England
1.8
50%
2,968
55%
Semis Spain/Portugal
1.3
38%
1,952
41%
Germany/Italy
1.3
50%
1,851
51%
Final Spain/Italy
2.4
4%
4,068
8%

(Tournament averages from ESPN Media Zone)

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