More Ratings: Strong Numbers For USA Basketball Opener (Also: Tour de France, U.S. Women’s Open)

Posted by | July 13, 2012 at 9:35 PM

Viewership more than doubled for Thursday’s USA Basketball exhibition game. In other news, live coverage of the Tour de France hit a high point on NBC, and ratings for the final round of the U.S. Women’s Open were flat.

  • Big Increase For USA Basketball Opener: Thursday’s United States/Dominican Republic basketball exhibition game drew 2.718 million viewers on ESPN, up 142% from the United States’ opener against Canada in 2008 (1.122M). Despite being a 54-point blowout, the game easily drew more viewers than the average NBA regular season game on ESPN during the 2011-12 season (1.863M). (Thursday’s numbers from TV By the Numbers)
  • 0.8 Rating High Water Mark For Tour de France on NBC: Live coverage of Stage 8 of the 2012 Tour de France drew a 0.8 final rating on NBC Sunday, marking the network’s highest Tour de France rating (five telecasts). Live coverage of Stage 7 on Saturday drew a 0.7 final rating. For some perspective, taped coverage of Stage 1 drew a 0.7 rating the previous weekend, and the network’s two taped telecasts last year each drew a 0.6. (Sports Business Daily)
  • Ratings Flat For Final Round of U.S. Women’s Open: Final round coverage of the U.S. Women’s Open drew a 0.8 final rating on NBC Sunday afternoon, even with last year (0.8), and down a tick from 2010 (0.9). Third round action on Saturday also drew a 0.8, up 33% from last year (0.6) and up 14% from 2010 (0.7). (Sports Business Daily)
  • Andrea Cavalli

    Is ESPN also showing Team USA’s exhibition games against Brazil, Great Britain Argentina and Spain in the next couple of weeks?

    • Paulsen

      The rest will be on ESPN2.

  • Bobbyr1969

    I think that the reason the team USA basketball ratings have soared is because much of the public somewhat agrees with Kobe — this is the best team assembled since the Dream Team. It’s not PC to say anyone is as good as Jordan, but this team could play with that team despite most sports reporters refusal to cease living in the past. 

    • Andrea Cavalli

      And thats without even taking into account the fact several top-notch players are not even part of the team, either because of injury or personal reasons.