Olympic basketball will not carry a familiar tune this summer.
NBC will not use the ‘Roundball Rock’ NBA on NBC theme for coverage of USA Basketball during the Olympics, the network told Sports Media Watch Monday.
NBC used the theme for coverage of the Olympics in 2008. The network did not do so in 2004, the first year it carried Olympic basketball after losing NBA rights.
Created by John Tesh, ‘Roundball Rock’ was the theme for NBA coverage on NBC from 1990 to 2002.