Overnight Ratings Up Nearly 200% For Tiger’s Latest Victory

Posted by | July 2, 2012 at 11:58 AM

On the strength of another Tiger Woods victory, overnight ratings for the AT&T National soared on CBS.

Final round coverage of the PGA Tour AT&T National drew a 4.6 overnight rating on CBS Sunday afternoon, up 188% from last year (1.6), and up 142% from 2010 (1.9).

The 4.6 overnight is tied as the highest ever for the five-year old event, matching the mark set in 2009 — the last time Woods won at the event.

Sunday’s overnight did not include television markets Philadelphia (#4), Washington, D.C. (#8), Baltimore (#27) and Columbus, OH (#32) due to severe weather.

Third round action on Saturday drew a 2.2 overnight, up 69% from last year (1.3), and up 57% from 2010 (1.4). The 2.2 is the second-best in the history of the event for third round action, trailing only a 2.6 in 2009.

Overnight Ratings For Third and Final Round Coverage of the AT&T National
Since inaugural tournament in 2007

(Saturday/Sunday numbers from CBS press release)

  • STRINGER

    It’s amazing how one guy can mesmerize the golfing community. If Tiger’s not playing I’m NOT watching!