Sprint Cup: Kentucky Race A Stinker For TNT; Weather to Blame?

0

After a solid few weeks, NASCAR coverage on TNT earned unusually low numbers Saturday night.

The NASCAR Sprint Cup Quaker State 400 from Kentucky drew a 2.5 U.S. rating and 3.879 million viewers on TNT Saturday night, down 17% in ratings and 22% in viewership from the inaugural edition of the race last year (3.0, 4.968M).

This marks the lowest rated (tie) and least-viewed NASCAR Sprint Cup race on any network since October 2010 (2.4, 3.954M).

The previous three TNT races each drew at least a 3.2 rating and 5.2 million viewers, and all three had increases in ratings and viewership compared to last year.

One possible explanation for the low numbers is the inclement weather that caused several television markets to be excluded from the ratings.

The double-digit decline for Saturday’s race dragged the average rating for NASCAR on TNT below last year’s levels. Through four races, TNT is averaging a 3.1 U.S. rating for NASCAR coverage, down a tick from the first four races last year (3.2).

(Saturday’s numbers from Turner press release via The Futon Critic)

Share.