TV Ratings: Latest Edition of ‘MLB on FOX’ Down From Last Year (Also: Nationwide Series, USA Basketball)

Posted by | July 28, 2012 at 12:42 PM

The penultimate MLB on FOX telecast before a two-week Olympic hiatus suffered a double-digit decline last week. In other news, ratings and viewership soared for the NASCAR Nationwide Series from Chicago, and the final USA Basketball exhibition earned 1.4 million viewers.

  • Double-Digit Drop For MLB on FOX: Regional Major League Baseball action featuring Rangers/Angels in 64% of markets drew a 1.6 final rating on FOX last Saturday afternoon, down 16% from coverage featuring Red Sox/Rays in week sixteen of last season (1.9), but up 14% from coverage featuring Mets/Dodgers in week sixteen of the 2010 season (1.4). (Sports Business Daily)
  • Ratings Soar For Nationwide Series From Chicago: Sunday’s NASCAR Nationwide Series STP 300 from Chicago drew a 1.9 U.S. rating and 2.819 million viewers on ESPN, up 58% in ratings and 39% in viewership from the inaugural edition of the race last year, which aired on a Saturday night in early June (1.2, 2.023M). So far this season, ratings for Nationwide Series races on ESPN, ESPN2 and ABC have increased by 7% compared to last year and by 15% compared to 2010. (ESPN)
  • 1.4 Million For USA/Spain Exhibition: Tuesday’s United States/Spain men’s basketball exhibition game — the last exhibition before the Olympics — drew 1.403 million viewers on ESPN2. Of the four USA Basketball exhibition games televised live on ESPN or ESPN2, the Spain telecast ranks behind games against the Dominican Republic (2.718M on ESPN) and Brazil (2.074M), but ahead of an afternoon matchup against Great Britain (900K). (TV By the Numbers)
  • Andrea Cavalli

    Just for comparison’s sake, the U.S./Spain basketball game drew  2,554,000 million viewers and a 17.5% share on LA1 in Spain. It was the most watched program of the night, ahead of “Juego de Tronos” (Game of Thrones) which drew 1.995.000 million viewers and a 12,7% share on Antena 3.