The loss of longtime partner NBC has not had much of a negative impact on ratings for Wimbledon.
Coverage of Wimbledon averaged a 0.6 U.S. rating and 727,000 viewers on ESPN and ESPN2 through Wednesday, flat in ratings and down 2% in viewership compared to coverage on NBC and ESPN2 last year (0.6, 742K).
Despite the generally flat numbers overall, ESPN and ESPN2 did post large gains on Wednesday.
Coverage on ESPN and ESPN2, which at times aired simultaneously, combined for a 1.0 U.S. rating and 1.354 million viewers Wednesday afternoon — up 43% in ratings and 51% in viewership from comparable action on NBC and ESPN2 last year (0.7, 895K). Keep in mind Wednesday was a national holiday.
(Tournament-to-date numbers from ESPN, ESPN Media Zone)