Archive for August 2nd, 2012

Archery has attracted the largest television audience of any Olympic sport on cable, according to a report. In other news, Salt Lake City has again led the way in local Olympic ratings, and the NASCAR [...]

Ratings for the 2012 London Olympics are now even beginning to trend above Salt Lake City in 2002.

The sixth night of the 2012 London Olympics was not quite as hot in the ratings as the previous night, but still managed to eke out an increase over Beijing in 2008.

Though not on the level of the made-for-TV primetime telecasts, ratings and viewership have increased for daytime and late night coverage of the 2012 London Olympics.