Archive for August 5th, 2012

NBC continues to attract larger audiences for daytime and late night Olympic coverage.

For the first time during the 2012 London Olympics, ratings and viewership for primetime coverage declined from 2008.

Serena Williams‘ victory at the 2012 London Olympics attracted numbers that would be just about unheard of for any ‘Grand Slam’ event.

On the same day the network televised its final match from Wimbledon for the next decade, NBC announced a multi-year extension with the French Open.