Archive for August 7th, 2012

Airing opposite the Olympics and shortened due to rain, Sunday’s NASCAR race from Pocono unsurprisingly hit a multi-year low in ratings and viewership.

For the second time in three nights, NBC earned the smallest primetime audience of the 2012 London Olympics.

Two of the highest profile teams at the 2012 London Olympics steered NBC Sports Network to record numbers Monday.

NBC suffered a modest decline in overnight ratings for Monday’s coverage of the 2012 London Olympics.