Archive for August 13th, 2012

Primetime was not the only source of success for NBC during the 2012 London Olympics, as viewership increased by double-digits for daytime and late night coverage.

The 2012 London Olympics, which NBC Sports chairman Mark Lazarus once said would be “unlikely” to top Beijing, surpassed all ratings expectations.

A successful run in the ratings for the 2012 London Olympics concluded with strong numbers for the Closing Ceremony.

NBC earned one of the largest basketball audiences of the year for Sunday’s Olympic gold medal game between the United States and Spain.

Though the numbers were not quite as bad as in 2008, overnight ratings for the PGA Championship declined opposite the Olympics Sunday.