Olympics: London Overnights Climb Back Up Over Beijing

Posted by | 08/08/2012 at 1:05 pm

After a decline on Monday, overnight ratings for the 2012 London Olympics bounced back Tuesday night.

Tape delayed primetime coverage of the 2012 Summer Olympics drew a 19.6 overnight rating on NBC Tuesday, up 3% from Beijing in 2008, according to Sports Business Daily.

Overnight ratings for the comparable night of the 2004 Athens Olympics were not immediately available.

The 19.6 marks a 12% rise from primetime coverage the previous night (17.5), but an 18% decline from primetime action one week earlier (24.0).

(Tuesday’s overnight from Sports Business Daily)