Though not on the level of the Women’s World Cup final a year ago, Thursday’s Olympic gold medal rematch between the United States and Japan earned record numbers for NBC Sports Network.
The United States/Japan Olympic women’s soccer gold medal match drew 4.350 million viewers on NBC Sports Network Thursday afternoon, the largest audience in the history of NBCSN (previously Versus and OLN).
The previous record was held by Game 3 of the 2010 Blackhawks/Flyers Stanley Cup Final (3.600M).
The 2012 London Olympics now accounts for four of the ten most-viewed programs in NBCSN history, with two women’s soccer telecasts making the list. This is the first time the network has ever carried coverage of the Olympics.
Thursday’s match did not come close to last year’s Japan/United States Women’s World Cup final on ESPN (13.458M), which aired on a Sunday afternoon absent other competition. With that said, only three Women’s World Cup matches — on broadcast or cable — have ever drawn more viewers than the gold medal match.
(Thursday’s numbers from NBC Universal Media Village)