Though the numbers were not quite as bad as in 2008, overnight ratings for the PGA Championship declined opposite the Olympics Sunday.
Final round coverage of the 2012 PGA Championship drew a 3.9 overnight rating on CBS Sunday afternoon, down 9% from last year (4.3), and down 22% from 2010 (5.0).
The 3.9 is the lowest for the final round since 2008, the last time the tournament had to compete with the Olympics (3.0).
Overall, Sunday’s telecast earned the second-lowest final round overnight for the PGA Championship since at least 1995 (overnights prior to 1996 were not available). As recently as 2009, when Tiger Woods finished second to Y.E. Yang, final round coverage drew a comparably massive 7.5.
Despite the lower numbers, the PGA Championship still drew a higher final round overnight than the British Open on ESPN (3.3), which had the disadvantage of airing in an early morning timeslot.
On Saturday, third round action drew a 2.7 overnight (excludes rainout coverage) — actually up a tick from last year (2.6), but down 13% from 2010 (3.1).
(Weekend numbers from Sports Business Daily)