Overnight ratings rose once again for primetime coverage of the London Olympics. In other news, Saturday’s Nationwide Series race from Iowa hit a record low in viewership, and local ratings have risen by double-digits for the Cincinnati Reds.
- Another Slight Rise in Overnights For Olympics: Tape delayed primetime coverage of the 2012 London Olympics drew an 18.6 overnight rating on NBC Wednesday night — up 3% from Beijing in 2008, according to Sports Business Daily. The 18.6 marks a 5% decline from primetime coverage one night earlier (19.6). (Sports Business Daily)
- Record Low Viewership For Nationwide Series From Iowa: Saturday’s NASCAR Nationwide Series U.S. Cellular 250 from Iowa drew a 0.8 U.S. rating and 1.079 million viewers on ESPN2, down 27% in ratings and 36% in viewership from last year (1.1, 1.682M). This marks the least-viewed edition of the four-year old race. Keep in mind the race aired opposite primetime coverage of the Olympics. (ESPN)
- Reds Have Highest Rated Month Ever on FS Ohio: Cincinnati Reds telecasts have averaged an 8.7 rating on Fox Sports Ohio in the Cincinnati market, up 10% from last year, and the second-highest local rating in Major League Baseball. In the month of July, Reds telecasts averaged a 9.3, the highest single-month average ever for the team on FS Ohio. (cincinnati.com, foxsportsohio.com)