Archery has attracted the largest television audience of any Olympic sport on cable, according to a report. In other news, Salt Lake City has again led the way in local Olympic ratings, and the NASCAR Nationwide Series’ debut at Indianapolis Motor Speedway had mixed numbers on ESPN.
- Sterling Archery Ratings: Archery has been the most-viewed Olympic sport on cable thus far, according to USA Today. Coverage of the Olympic archery tournament has averaged 1.5 million viewers across NBC Sports Network and MSNBC, topping second-place basketball. (USA Today)
- Salt Lake City Leads Olympic Markets Yet Again: Through six nights, Salt Lake City has been the highest rated market for the 2012 London Summer Olympics (27.3). The market was also the highest rated for the 2010 Vancouver Winter Olympics (21.3), and tied as the highest rated market for the 2008 Beijing Summer Olympics (23.1). Rounding out the top five are Kansas City (25.4), Denver (25.2), Milwaukee (25.1) and both San Diego and Columbus (24.3, tie). (This year’s numbers from NBC Universal Media Village)
- Opposite Olympics, Mixed Numbers For Nationwide Series’ IMS Debut: The inaugural NASCAR Nationwide Series Indiana 250 from the Indianapolis Motor Speedway drew a 1.4 U.S. rating and 2.025 million viewers on ESPN Saturday afternoon, up 8% in ratings but down 2% in viewership from last year’s comparable Indianapolis race from Lucas Oil Raceway (1.3, 2.059M), and down 13% and 14%, respectively, from the 2010 Indianapolis race (1.5, 2.357M). (ESPN)