NBC earned strong numbers for the USA/France women’s basketball gold medal game. In other news, Telemundo set a network record for the men’s soccer gold medal match, and ESPN had a modest rise in viewership for Monday’s Cowboys/Raiders game.
- 10.2 Million For Olympic Women’s Basketball Gold Medal Game: Saturday’s United States/France Olympic women’s basketball gold medal game, which aired live in all time zones on NBC, drew 10.2 million viewers — up 73% from United States/Australia in 2008 (5.9M). Surprisingly, the game did not draw the largest audience of the Olympics for women’s basketball, trailing the July 28 USA/Croatia group play game on NBC (11.4M). Overall, NBC averaged over ten million viewers for USA women’s basketball games, and NBC Sports Network averaged 1.24 million. (NBA.com)
- Telemundo Sets Record For Men’s Soccer Gold Medal Match: Sunday’s Mexico/Brazil Olympic men’s soccer gold medal match drew 3.6 million viewers on Telemundo, the largest Olympic audience ever on the network. Telemundo began airing the Olympics in 2004. Viewership for the English-language broadcast of the match on NBC Sports Network was not immediately available. (NBC Universal Media Village)
- Over Five Million For Cowboys on ‘MNF’: The Cowboys/Raiders ‘Monday Night Football’ preseason game drew 5.371 million viewers on ESPN Monday night, up 8% from Jets/Texans last year (4.966M), but down 4% from Giants/Jets in 2010 (5.614M). (Monday’s numbers from TV By the Numbers)