The Pittsburgh Pirates attracted record numbers on Root Sports earlier this week. In other news, the first NFL telecast of the season on ESPN suffered an Olympic-fueled decline, while overnights for the PGA Championship dropped slightly from the last Olympic year.
- Pirates Set Record on Root Sports: Wednesday’s Diamondbacks/Pirates Major League Baseball regular season game drew an 11.46 rating on Root Sports in the Pittsburgh market, the highest rating ever for a Pirates game on the network. Fifteen of the twenty highest rated Pirates telecasts on Root Sports (previously FSN Pittsburgh) have taken place this season alone. (rootsports.com)
- Double-Digit Drop For ESPN’s NFL Preseason Opener: The Packers/Chargers ‘Monday Night Football’ game earned 3.386 million viewers on ESPN Thursday night, down 23% from Seahawks/Chargers last year (4.390M), and down 9% from Panthers/Ravens in 2010 (3.729M). The double-digit decline can at least be partially attributed to competition from the Olympics. (Thursday’s numbers from TV By the Numbers)
- PGA Championship Down Slightly From Last Olympic Year: Thursday’s first round coverage of the 2012 PGA Championship, the final major of the golf season, earned a 0.6 overnight rating on TNT — down a tick from a 0.7 overnight for first round coverage in 2008, the last time the event competed with the Olympics. Last year’s overnight was not immediately available. (Turner Sports)