The latest edition of the ‘UFC on FOX’ did not fare too well in the overnights. In other news, the PGA Bridgestone Invitational suffered substantial declines, and the 2012 London Olympics has had its greatest ratings success in the Mountain time zone.
- Another 1.7 For UFC on FOX: The latest edition of the ‘UFC on FOX’ drew a 1.7 overnight rating opposite the Olympics Saturday night, even with the most recent telecast in May (1.7), but down 37% from a telecast in January (2.7). Since the inaugural edition of the ‘UFC on FOX’ drew a 3.5 overnight last November, overnight ratings have either declined or remained flat for each subsequent telecast. (Weekend numbers from Sports Business Daily)
- Bridgestone Invitational Plummets Opposite Olympics: Final round coverage of the PGA Tour WGC-Bridgestone Invitational drew a 1.6 overnight rating on CBS Sunday afternoon, down 45% from last year (2.9), down 30% from 2010 (2.3), and the lowest overnight for final round coverage since the event began its current format in 1999. Third round action earned a 1.1 the previous day, down 45% from last year (2.0) and down 31% from 2010 (1.6). Both telecasts aired opposite coverage of the Olympics. (Weekend numbers from Sports Business Daily)
- Olympics Highest Rated in Mountain, Pacific Time Zones: Through ten nights, television ratings for primetime coverage of the 2012 London Olympics have been highest in the Mountain (22.0) and Pacific (20.4) time zones — where the telecasts have aired on a greater delay than in the East or Central. The Eastern time zone ranks as the lowest rated of the Games so far (19.3). Of course, considering how many massive television markets reside in the Eastern and Central time zones, it is unlikely that the Mountain time zone has contributed the most viewers to Olympic coverage. (NBC Universal Media Village)