The annual Labor Day college football game was not exactly a ratings bonanza for ESPN.
Monday’s Georgia Tech/Virginia Tech college football game drew a 2.9 overnight rating on ESPN, according to Sports Business Daily — down 12% from Miami/Maryland last year (3.3), and down 57% from Boise State/Virginia Tech in 2010 (6.8).
Despite the decline, the 2.9 overnight was actually the second-highest of the weekend for college football on any network (broadcast or cable).
Only Michigan/Alabama on ABC Saturday night (4.7) drew a higher overnight.
(Monday’s numbers from Sports Business Daily)
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