On a night of blowouts, FOX more like Hawaii or Michigan than USC or Alabama.
Saturday’s Hawaii/USC college football game drew a mere 1.4 overnight rating on FOX, according to Sports Business Daily. The game, won by USC by 39 points, marked the series debut of weekly college football games on the FOX broadcast network.
To put the 1.4 in perspective, the lowest overnight ever for ABC’s “Saturday Night Football” was a comparably solid 2.2.
Saturday’s game had to compete with a much stronger matchup (on paper) between #8 Michigan and #2 Alabama. That game, which was also a blowout, drew a 4.7 overnight on ABC.
Hawaii/USC also drew a lower overnight than Clemson/Auburn on cable network ESPN (2.2).
(Saturday’s numbers from Sports Business Daily)