NCAA Week 4: With K-State/Oklahoma, FOX the Big Loser Saturday Night

Posted by | 09/24/2012 at 3:05 pm

FOX brought up the rear on a stacked night of college football games.

Saturday’s Kansas State/Oklahoma college football game drew a mere 1.7 overnight rating on FOX, down 32% from USC/Stanford the previous week (2.5), and down 29% from Nebraska/UCLA two weeks ago (2.4).

The 1.7 is the second lowest for the weekly college football franchise on FOX, ahead of only Hawaii/USC in week one of the season (1.4).

Kansas State’s upset victory not only trailed Michigan/Notre Dame on NBC (4.0) and Clemson/Florida State on ABC (3.2), but also finished behind both Saturday night games on cable network ESPN — including an Arizona/Oregon game that started after 10 PM ET (2.1).

Of the five college football telecast windows on broadcast TV Saturday (two on ABC, one each on NBC, CBS and FOX), Kansas State/Oklahoma finished dead last.

(Saturday’s numbers from Sports Business Daily)

# # # #
  • Sears

    What did you expect…no one cares about Kansas State except the people that either graduated from Kansas State or the people that live in the State of Kansas. The population alone will tell you that it is not going to be a big draw. The game is not even a huge rivalry as Oklahoma had beaten them since what 1997…
     
    Look at how many times Kansas State has been shunned a bowl game because of the very reason you wrote the article…because it will not be a big enough draw for the television market.
     
    EMAW!

    • http://twitter.com/morganwick Morgan Wick

      You may recall a certain Big 12 title game with impact on that year’s BCS race involving the same two teams in the last decade…