After a terrible outing in week one, college football on FOX bounced back last week. In other news, Major League Baseball coverage on FOX earned miniscule ratings last Saturday, while fans in Boston are tuning out the Red Sox.
- Better Numbers For College Football on FOX: Last Saturday’s Nebraska/UCLA college football game earned a 2.8 final rating and 4.3 million viewers on FOX, according to Sports Business Daily, up 133% in ratings and 136% in viewership from Hawaii/USC in the same timeslot a week earlier (1.2, 1.823M). As this is the first season of college football on FOX, there were no comparable telecasts last year. (Weekend numbers from Sports Business Daily)
- Rough Outing For MLB on FOX: Facing college football coverage, regional Major League Baseball action featuring Dodgers/Giants drew a mere 1.1 final rating on FOX last Saturday afternoon — down 21% from coverage featuring Rangers/Red Sox last year (1.4), and down 31% from coverage featuring Cardinals/Braves in 2010 (1.6). (Weekend numbers from Sports Business Daily)
- Red Sox Ratings Fade As Team Falters: Boston Red Sox telecasts have averaged a 6.64 rating on NESN in the Boston market this season. The season-to-date average is nearly a full point lower than in mid-July, when the team had a .500 record (7.5). Sunday’s Blue Jays/Red Sox game earned a mere 1.68 rating airing opposite the Patriots’ NFL season opener against the Titans (19.6). (Boston Globe)