Week 2 Wrap: CBS Has Least-Viewed NFL National Window in Three Years


CBS hit a three-year low for last week’s NFL national window.

The Week 2 NFL national window, featuring Jets/Steelers, earned a 12.2 final rating and 19.9 million viewers on CBS Sunday afternoon — down 8% in ratings and 12% in viewership from coverage featuring Chargers/Patriots last year (13.3, 22.662M), and down 25% and 26%, respectively, from coverage featuring Patriots/Jets in 2010 (16.2, 27.010M).

Excluding Week 17, when both FOX and CBS air a doubleheader, Sunday’s telecast ranks as the least-viewed NFL national window since Week 9 in 2009 (19.285M).

For the second straight week, the NFL national window finished behind NBC’s “Sunday Night Football” (12.9, 21.334M). In addition, the telecast only barely outrated the FOX singleheader (12.0).

Earlier Sunday, regional NFL action scored an 8.6 final rating and 13.4 million viewers — up a tick in ratings but down 1% in viewership from last year (8.5, 13.558M), and down 4% and 10%, respectively, from 2010 (9.0, 14.830M).

(Sunday’s numbers from Son of the Bronx, Sports Business Daily)