Chase For the Cup: Final Ratings Flat For Charlotte Race; Ties Chase High

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Despite tying an eleven-year low, ratings were solid for NASCAR from Charlotte last week.

Last Saturday’s NASCAR Sprint Cup race from Charlotte, the fifth race in the Chase For the Cup, drew a 3.2 final rating and 5.095 million viewers on ABC — flat in ratings and down 6% in viewership from last year (3.2, 5.396M), and flat and down 5%, respectively, from 2010 (3.2, 5.345M).

The Charlotte race is tied with Talladega a week earlier as the highest rated of the 2012 Chase For the Cup.

With that said, the 3.2 rating is also tied as the lowest for the fall Charlotte race since 2001, when coverage moved from NBC to TNT due to breaking news coverage (2.2).

The race earned at least a 4.0 rating each year from 2002 to 2007, but has fallen below that mark in each of the past five seasons.

So far, all four Chase For the Cup races that can be compared to last year have had declines in viewership.

(Last Saturday’s numbers from ESPN)

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